About Us

I'm Ben from Belfast, and I started JustMental because I know what it's like to struggle in silence. I've had my own mental health battles, and I've seen how stigma stops people from speaking up when they need help most. Northern Ireland has the UK's highest suicide rate, and I couldn't just sit back and watch people suffer alone anymore. But I also knew I couldn't do this by myself. So I asked my dad, Karl, to join me in this fight. He's lived through his own darkness—suicide attempts, feeling like a burden, making funeral arrangements with me and my uncle when a doctor said he might not survive the night. That raw, unfiltered honesty is exactly what JustMental is about. Dad became the host of our JustMentalTalk podcast because his story—and the stories of others like us—need to be heard. This isn't wellness culture. This is war against stigma. And we're just getting started.

what we do

JustMental

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The JustMental Podcast

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Culture-Led Apparel

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Support & Community

We are the calm in the chaos.
Stigma stops here.

Raw & Real Podcast

Our unfiltered conversations bring mental health into the open, tackling the issues people are really facing without clinical jargon or sugar-coating. The JustMental podcast is where honesty and lived experience lead the way, giving a voice to stories that cut through the noise.

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• Authentic voices, real experiences

Stories from Northern Ireland and beyond that reflect the realities of mental health.

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Breaking stigma with honesty

Open conversations that challenge silence and spark change in our communities.

Culture-Led Apparel

Athleisure and streetwear that wears the message: JustMental apparel sparks conversation and helps normalise mental health in everyday life. Each piece is designed with purpose, turning stigma into style and making self-expression part of self-care.

Designed with purpose

Style that sparks conversation

Normalising mental health through fashion

Support & Community

We create spaces where people feel seen, heard, and understood — from local signposting to supportive networks. JustMental is the calm in the chaos, offering clarity and connection in a world full of overwhelming, conflicting advice.

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Spaces that connect

Inclusive environments where everyone feels seen and heard.

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Support without stigma

Compassionate help that treats mental health as everyday life.

Future Growth & Tools

This is just the beginning. From therapy finding and booking to wellness boxes, journalling, and executive support, JustMental will expand into the most trusted, culturally relevant hub for mental health in the UK, Ireland, and beyond.

Therapy made accessible

Wellness tools that work

Support for every journey

Expanding with purpose

Keys to a greener
world in 2022.

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Rivers

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Forest and soil

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Animals

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Indigenous people

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