JustMental Featured in Belfast Newsletter
Today, JustMental — the Belfast-based mental health lifestyle platform — was featured in the Belfast Newsletter, one of Northern Ireland’s longest-running and most trusted news sources. The coverage highlights how a local business is using apparel, conversation and community to shift the way people relate to mental health struggles. 
Founded by Belfast resident Ben Bennett, JustMental launched on 25 November 2025 with a clear mission: to inspire people to stop living in silence with their mental health challenges. At its core, the brand uses everyday clothing as a starting point for important conversations, turning stigma into something visible, shared and understood. 
Ben told the Newsletter that JustMental’s main goal is simple but powerful — to help save at least one life by connecting people to mental health awareness in a way that feels real and human. The article also highlights JustMentalTalk, the brand’s accompanying podcast started in September 2025. Through this platform, deeper discussions about mental health are shared featuring real lived experience, personal stories and insights that often go unheard. 
Ben explained that the idea for JustMental grew from his own struggles and those of his wider family, including experiences with long waiting lists, traditional mental health services, and a desire for more open dialogue. The Newsletter feature quotes him saying that seeing someone wear a JustMental hoodie or tee could give someone hope or make them feel less alone — a testament to how fashion and purpose can intersect. 
The article also notes that Ben donates a percentage of profits to charity, reinforcing the community-centred ethos of the brand and its commitment to impact beyond commerce. 
This recognition in a leading Northern Ireland news outlet marks an important milestone for JustMental, showing how a local initiative can influence broader conversations about mental health, access to support and the stigma many people face every day. As the platform continues to grow — with more episodes of JustMentalTalk and new community-focused offerings — this feature serves as both validation and motivation to keep pushing the conversation forward. 
You can check out the article here
